Social Media
Managing your social media isn’t as easy as it sounds. Keeping your brand linear and professional is hard. And let’s face it – you have better things to do than sit on Facebook and worry about likes. That’s where we come in.
Our Approach
We’re not an off the shelf solution. No two businesses are the same, and as such, no two marketing approaches are the same.
What we Include
Social Media Management
We manage the day to day of all your social platforms, implementing our strategy, while interlinking any new content that has developed over the course of your business, products or events. This includes posting, monitoring of the analytics, and engagement with respondants to your posts. This includes feedback, jokes, criticisms, and general enquiries. Any pressing matters are always brought to the relevant stakeholders for quick attention.
Brand Strategy
We develop a social media brand strategy, which includes a detailed brand social style in line with your existing brand identity and collateral. These are developed into a social persona, with considerations for your target audience and the active participants with your brand on social media.
Content Strategy
Based on your industry, business, size and staff, we develop a detailed content strategy and along with our included content offering. This strategy includes preparing a strategy for content that is relevant to your target market, including photography content, engaging video content, interviews, testimonials, and blog posts. These are planned long term for the website and social platforms.
Photography
We have professional photographers in-house, and as part of the Social Media plans, we offer their services to provide for content, imagery of your products, services, general social content or other items that you may require.
Videography
We offer and can provide base videography services for content, including engaging interviews, product videos and testimonials. For larger production requirements, or advertisements, we can provide logistical support for the overall marketing strategy and provide a number of production houses for the content.
Copywriting
We have in-house media professionals who provide assistance with developing blogs and copywriting where required.
Integration with Digital Marketing Strategy
While the base component of our social media strategy is organic growth and content based, we can implement a digital marketing strategy in line with this, based on your desired spend on social media paid marketing and search engine marketing.
Building Trust
Your customers and clients are smarter than ever. In today’s internet age, statistics tell us the savvy public are researching brands and products before purchase more than ever. And included in this search, are your social media platforms. What your customers are looking for are trust and integrity – often forgotten by many, in the chase for leads and sales. Importantly, customers buy off brands and people they trust.
Customers don’t just want to be sold to. They want to laugh, love, and learn. We take the stress of content creation and digital strategy away from you to focus on the important tasks in your business, and build your brand’s trust and awareness.
Personality and Identity
We treat your social identity as if we’re having a conversation. With an increasing amount of our lives spent on social media, the identity of our different platforms is increasingly important. In developing the digital strategy, we develop a persona based on the demographics of your business’ customers and target audience. This means a personal touch, a real feel you are talking to a real person with a personality, with colloquial patterns of speech, humour, and in some instances, an edge. And yes, this means the careful and clever use of the occasional meme where appropriate.
Multi-Channel Approach
One is the loneliest number, and same goes for our social media approach. While focusing on one channel may pay dividends, a multi-faceted approach to social media strategy provides the best strategy and outcomes. Depending on the industry, focusing on the right content for the right platform provides for a consistent messaging across different platforms, strategised efficiently to generate the best reach, awareness or conversion depending on the strategy sought out.
With the same consistent messaging across various platforms, we will be able to further reinforce to your prospective customers and garner further reach.
Content
A Social Media Strategy is nothing without engaging and well designed content. We use your existing brand identity and marketing suite to develop a number of different assets we will use across the different channels. We develop a digital brand identity that lends itself to the colours and style of the business.
This content includes photography, videography, blog posts, infotainment, and other engaging items to generate brand awareness and organic interest.
