by Altitude Team | Nov 9, 2020 | public relations, Strategy
We’ve all had a bit of a laugh at the organising of a press conference in the carpark of a Philadelphia landscaping firm as opposed to a hotel. But what do you do when this PR opportunity falls into your lap? Let’s look at the facts. Regardless of your...
by Altitude Team | Nov 8, 2020 | Digital Marketing, public relations, Social Media, Strategy
Got a real zinger about the election? You’re walking a fine line. Tweets and social media posts about current affairs is a pretty good strategy, but it can be risky. A great way to get exposure for your business is to jump on the current trends, and this can...
by Altitude Team | Nov 4, 2020 | public relations, Social Media
While social media is a really powerful tool to help you, it can also backfire dramatically and give you bad press you desperately don’t need. This example explains exactly why having a social-media manager can protect you and your business. Social Media when...
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